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Old dogs and new tricks

Letters From the Home Front

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Posted March 3rd, 2010.

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Online marketing done right

Social media, blogging platforms can hinder agent Web rankings

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Posted February 22nd, 2010.

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5 arguments for open houses

Part 1: Finding value in traditional marketing

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Posted February 17th, 2010.

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Social media not just a 2-way street

Target behavioral trends, consumer needs and wants

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Posted February 9th, 2010.

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What happens on Net, stays on Net

Realtor Notebook

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Posted February 4th, 2010.

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Brokers boost tech spending, recruiting

Part 4: Marketing expenses, office staff seen as fair game for cuts

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Posted February 3rd, 2010.

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5 ways to corner your market

Retirees, first-timers are promising prospects in 2010

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Posted January 28th, 2010.

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Mob mentality

Letters From the Home Front

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Posted January 27th, 2010.

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Keep more of your commissions

10 ways agents can increase profits

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Posted January 25th, 2010.

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The real estate listing, redefined

Perspective: Don’t view it as a bait for new business

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Posted January 21st, 2010.

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Optimize your agent Web site

14 must-haves for real estate success

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Posted January 21st, 2010.

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Blog Finder Series: Agent Applause Real Life Real Estate Marketing

agent applause

Agent Applause is a great new blog for people interested in real real estate marketing.    The blog shares true marketing techniques, both online and offline, to give you creative ideas.   If you have a real marketing example, sent it to them.

Here are some posts I liked:

Brand Consistency between Websites is an excellent post showing how one real estate agent has been reinforcing his brand across all social media channels– his blog, Twitter, Facebook page, Posterous, YouTube.  A great post about a great guy.

Twitter Sign Riders. Very clever addition of a Twitter handle to a For Sale sign.

Community Fan Page on Facebook.  Rather than creating a self-centered page, this professional created a fan page for her community.

My applause to Agent Applause (and Stacey Harmon, behind this blog launch).   Run over there for a look see.  Tell them I sent you.

Oh yeah, thanks to Inman Real Estate Connect New York City, #ICNY where I discovered this blog gem.

Other Blog Finder Posts here.

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Posted January 17th, 2010.

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New York’s changing real estate face

Brokerages take different tact with pricing, advertising

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Posted January 14th, 2010.

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Your photos are good for my business

Realtor Notebook

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Posted January 14th, 2010.

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Top social media mistakes

When it comes to marketing, some agents have no clue

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Posted January 14th, 2010.

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Internet marketing dos and don’ts

Think like your audience

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Posted January 13th, 2010.

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Kris Berg goes viral in vook?

Broker, writer makes light of real estate

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Posted December 18th, 2009.

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End-of-year analytics fun

Implement a Web leads strategy

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Posted December 15th, 2009.

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Realtors giving up the ’secret sauce’?

Inman blog scan

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Posted December 4th, 2009.

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7 reasons to be optimistic about housing

Thank your lucky real estate stars

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Posted November 23rd, 2009.

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Deconstructing real estate marketing

Drive real-world deals with online tech

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Posted November 17th, 2009.

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Taking social media seriously

Drawing a line for business vs. personal communications

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Posted November 12th, 2009.

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Real estate video use rises in 2009

From Future of Real Estate Marketing

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Posted November 11th, 2009.

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Shorter URLs and real estate SEO

Real Estate Tech Review: Third-party vs. YOURLS

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Posted November 10th, 2009.

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Agent wins battle over open house signs

From Curbed.com blog

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Posted November 9th, 2009.

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